Hello. I’m Libby, an independent graphic designer, based in the Waikato and Auckland, working with clients across New Zealand and internationally.

Let’s connect!

Black and white portrait of a smiling woman with long dark hair, wearing a dark top, against a plain light background.

Black and white photo of a young woman with long hair, wearing a black polo shirt, standing against a plain dark background, looking to her left with a neutral expression.

A woman with brown hair and earrings is sitting at a desk, looking at a color sample book. The desk has a pink box, a jar, a paper bag, and a computer keyboard. Behind her, there is a map or architectural drawing framed and hanging on the wall, a potted plant with large green and pink leaves, and a wooden cabinet.

Past

Where I’ve come from…

I've been making things for as long as I can remember. I grew up fascinated by paper and the endless things you could make with it. I'd build small city centres out of LEGO, then jump on the computer to design billboards and adverts in Paint, print them out, and install them on the buildings with Sellotape. Becoming a graphic designer was, in hindsight, probably always on the cards.

At 18, I moved to Auckland to study a Bachelor of Design at Auckland University of Technology. Shortly after graduating, I took a leap of faith and moved to Sydney with my now-husband to start my career in design.

I spent 6½ years in Sydney, working across a number of award-winning design agencies in Surry Hills. The work was varied, which suited me — from event and installation design to brand identity and website design. It gave me the chance to work across different disciplines, industries and scales, and taught me how to approach a design challenge from all angles.

In 2019, we made the move home to be closer to family. After several months working with Auckland design agencies, I decided it was time to do things my own way and began working independently.

Since then, I've had the opportunity to work directly with businesses of all shapes and sizes — from emerging brands to established organisations. Working independently has given me something I really value: the chance to build genuine relationships with my clients and be involved in their journey, rather than simply handing over a piece of design and moving on.

Present

Where I’m at today…

Seven years into working independently, I still wouldn't have it any other way. I love the variety that comes with working with different clients, industries and people — no two projects are quite the same. It keeps me curious, creative and always learning.

After six years in Auckland, we made the move back to the Waikato, where I now live and work from home with my husband and our little girl. I continue to work with clients across New Zealand and internationally, from emerging businesses to established organisations.

Working independently gives me the freedom to work closely with my clients, take on projects I'm genuinely interested in, and be involved from the initial idea through to the finished result.

Want to learn more?

My difference

Why work with me?

17+ years of experience

I've designed for businesses across Australia and New Zealand, from established brands to businesses just finding their feet.

More than just one discipline

Branding, packaging, digital, print and illustration can all work together, giving you a more cohesive brand.

Thoughtful yet strategic design.

I don't just make things look good. I take the time to understand your business, your audience and what you're trying to achieve.

A collaborative approach

I like working closely with my clients, bringing ideas and expertise to the table while making sure the end result still feels like you.

One designer, start to finish

You'll work directly with me throughout the process — no layers of account managers or handing your project between teams.

Experience across industries

I've worked across consumer brands, healthcare, beauty, technology, energy and professional services — bringing fresh perspective from one industry to the next.

Awards

These awards represent collaborations with studios that I’ve been privileged to work with over my career

BEST DESIGN AWARDS 2020
BRONZE
Mercury Energy 2019 Annual Report
Studio: Culture & Theory, Auckland

View Project →

GOOD DESIGN AWARDS 2018
WINNER
Branding / Social Impact Design Award for NABERS
Client: Office of Environment and Heritage
Studio: Designer Rice, Sydney

SYDNEY DESIGN AWARDS 2017
SILVER
Publication Graphic Design Award for Ocean Magazine
Studio: We Are Sonnet, Sydney

SYDNEY DESIGN AWARDS 2017
SILVER
3D Graphic Design Award for Life Basics by Nourished Life
Studio: We Are Sonnet, Sydney

Testimonials

"I've been fortunate to have worked with Libby since May 2019. She's professional across her communication and work. Incredibly flexible and adaptable as a UX Designer. Will always add value to the work, yet happy to work within a collaborative environment if needed. I've worked with Libby across a range of projects and the output is always fantastic"

Cath Carlsen
— COO at Powered By Flossie
"Libby is great! She has a real balance between executing our vision and providing fresh perspectives and guidance from her deep design experience. We started working with Libby to “make everything we do look better” I really didn’t think we would get to where we are, she has blown my expectations away. Work with Libby and you will not be disappointed."

Nick Sinclair
— Former Global Marketing Manager at Montoux
"I have had the pleasure to work with Libby on multiple projects and have found her to be creative, professional, and timely. She always goes the extra mile to meet our requirements and deliver strong designs. She quickly understands a brief and the brand behind the brief. Highly recommended!"

Sophie-Anne Héroux
— Former National Marketing Manager New Balance New Zealand