Black and white portrait of a smiling woman with long dark hair, wearing a dark top, against a plain light background.
A woman with brown hair and earrings is sitting at a desk, looking at a color sample book. The desk has a pink box, a jar, a paper bag, and a computer keyboard. Behind her, there is a map or architectural drawing framed and hanging on the wall, a potted plant with large green and pink leaves, and a wooden cabinet.
Black and white photo of a young woman with long hair, wearing a black polo shirt, standing against a plain dark background, looking to her left with a neutral expression.

Hello. I’m Libby, an independent graphic designer, based in the Waikato and Auckland, working with clients across
New Zealand and internationally.
Let’s connect!

About

I'm a multidisciplinary designer dedicated to creating vibrant, purposeful and empathetic design that inspires and delights. 

I specialise in brand identity, front-end web and app design and packaging.

Services

Art Direction & Creative Direction

Custom Brand Identity

Brand Refresh / Logo Refinement

Web & App Digital Design & UI

Squarespace Website Design

Product & Packaging Design

Layout & Publication Design

Vector and Freehand Illustration

Print & Signage Design

Presentation & Pitch Deck Design

Background

2008
Top Scholar
NCEA Level 1,2,3

2009–2012
Auckland University of Technology
Bachelor of Design, Major Graphic Design

2012–2019
Sydney, Surry Hills
In-house graphic designer for key design studios, including; Designer Rice, Sonnet, BLE.

2019–TODAY
Based in the Waikato and Auckland regions
Independent Graphic Designer

Fun Facts

2019
I self-published a book on helping people overcome tinnitus👂

2021
I was filmed on an episode of The Apprentice Aotearoa as a designer for a team activation selling ice cream🍦

Awards

These awards represent collaborations with studios that I’ve been privileged to work with over my career.

BEST DESIGN AWARDS 2020 
BRONZE
Mercury Energy 2019 Annual Report
Studio: Culture & Theory, Auckland 

View Project →

Black text that says 'Bronze.' on a white background.
Good Design Award Winner logo with a checkmark inside a circle and text indicating the award.

GOOD DESIGN AWARDS 2018
WINNER
Branding / Social Impact Design Award for NABERS
Client: Office of Environment and Heritage
Studio: Designer Rice, Sydney

A black and white award logo for the Sydney Design Awards, indicating the Silver level achievement.

SYDNEY DESIGN AWARDS 2017
SILVER
Publication Graphic Design Award for Ocean Magazine
Studio: We Are Sonnet, Sydney

Sydney Design Awards logo with a black and white design, featuring a stylized abstract shape and the text 'Sydney Design Awards' and 'SILVER'.

SYDNEY DESIGN AWARDS 2017
SILVER
3D Graphic Design Award for Life Basics by Nourished Life
Studio: We Are Sonnet, Sydney 

Testimonials

  • "I've been fortunate to have worked with Libby since May 2019. She's professional across her communication and work. Incredibly flexible and adaptable as a UX Designer. Will always add value to the work, yet happy to work within a collaborative environment if needed. I've worked with Libby across a range of projects and the output is always fantastic"

    Cath Carlsen
    — COO at Powered By Flossie

  • Black text that says 'Montoux' on a white background.

    "Libby is great! She has a real balance between executing our vision and providing fresh perspectives and guidance from her deep design experience. We started working with Libby to “make everything we do look better” I really didn’t think we would get to where we are, she has blown my expectations away. Work with Libby and you will not be disappointed."

    Nick Sinclair
    — Former Global Marketing Manager at Montoux

  • Black and white New Balance logo featuring a stylized 'N' with dynamic lines and the words 'new balance' underneath.

    "I have had the pleasure to work with Libby on multiple projects and have found her to be creative, professional, and timely. She always goes the extra mile to meet our requirements and deliver strong designs. She quickly understands a brief and the brand behind the brief. Highly recommended!"

    Sophie-Anne Héroux
    — Former National Marketing Manager New Balance New Zealand

Creative Partnership Packages

Reliable design support, exactly when you need it.

Great design doesn't stop once your brand launches. Whether you're rolling out a campaign, updating packaging, refining your website or creating marketing collateral, keeping your brand looking consistent takes ongoing attention. On-Demand Design gives you flexible monthly access to professional design support without the commitment of hiring in-house or the hassle of requesting individual quotes for every project.

Choose a monthly package that suits your business, submit your requests as you need them, and I'll take care of the rest.

A storyboard layout for "The Wiper Shop" branding, including logo designs, color schemes, typography, iconography, graphic devices, and website mockups.

Ongoing Design Package Tiers

  • Perfect for businesses needing occasional design support.

    • Up to 5 hours per month

    • Website updates

    • Social graphics

    • Small marketing collateral

    • Email support

    NZ$600 + GST/month

  • NZ$1,200 + GST/month

    For businesses creating regular marketing content.

    • Up to 10 hours per month

    • Everything in Starter

    • Presentation design

    • Campaign assets

    • Print collateral

    • Priority turnaround

  • NZ$2,400 + GST/month

    Your outsourced design department.

    • Up to 20 hours per month

    • Everything in Essentials

    • Brand management

    • Creative direction

    • Larger monthly projects

    • Highest priority support

Get in touch to learn more

Featured Projects